Driving the new Infiniti Q50 is a uniquely personal experience, as the car recognizes each driver, changing and adapting to his or her preferences. Deja View, an interactive online video created for the car's launch, works similarly. This interactive mystery changes and adapts based on voice interaction with the characters. Each scene was shot multiple ways, resulting in thousands of possible combinations. What you say - and how you say it - makes the characters trust you more or less, changing the decisions they make and the paths they take.

Launch the campaign
Published
November 2013
Topics

The Story

Driving the new Infiniti Q50 is a uniquely personal experience, as the car recognizes each driver, changing and adapting to his or her preferences. Deja View, an interactive online video created for the car's launch, works similarly. This interactive mystery changes and adapts based on voice interaction with the characters. Each scene was shot multiple ways, resulting in thousands of possible combinations. What you say - and how you say it - makes the characters trust you more or less, changing the decisions they make and the paths they take.

We took the dynamic nature of how the project would be delivered into account during production and post-production. This included developing a music score that changes, depending on the on-screen action. The backend uses advanced voice recognition, VoIP servers and new streaming-video technologies that allow the video to synchronize and seamlessly adapt to vocal commands delivered over a mobile phone. Built-in HTML5 was optimized for Chrome. The experience is Apple iPad 2 and 3 compatible.

The Technology

The Results

Launched in October 2013, Deja View has been hailed as a breakthrough twist on the interactive movie. It draws viewers into an entertainment experience like never before.

4

Characters in the story, including YOU

30+

Hours of footage shot

1000

Unique video combinations

Launch Date Oct. 22, 2013