Ultrabook is an innovation from Intel, combining ultra-lightness and exceptional style. The objective was to attract women - the new segment of the target audience - through a communication which focuses on elegance and style of Ultrabooks.

Launch the campaign
Published
March 2013
Topics

The Story

Ultrabook is an innovation from Intel, combining ultra-lightness and exceptional style. The objective was to attract women - the new segment of the target audience - through a communication which focuses on elegance and style of Ultrabooks.

We connected technology with fashion. We started the Ultrafashion project and challenged six fashion designers to create a stylish collection, resulting in six inspired Ultrabook models. The process lasted a month and the collection was presented at the most significant fashion event in the country, Ukrainian Fashion Week. The Ultrafashion project was promoted throughout the six largest Ukrainian cities.

The Technology

  •  

    Social

    Facebook Apps

  •  

    Video

    YouTube

The Results

The campaign reached more than one million unique users and reached 97% of the female Facebook audience in Ukraine. The Facebook community increased by 24% and more than 13,000 fans know what “Ultrabook’s style” means.

1+

million unique users reached

97%

of the female Facebook audience in Ukraine

Launch Date Oct. 14, 2012