There are so many "That Guys" in the world. We wanted to create something that showed off the breadth of those guys who have the easy life figured out, beyond the guys we feature in our TV spots.

Launch the campaign
Published
November 2012
Topics

The Story

There are so many "That Guys" in the world. We wanted to create something that showed off the breadth of those guys who have the easy life figured out, beyond the guys we feature in our TV spots.

In order to create something simple, customizable and irresistable that would reach the most people possible, we wanted a site that would work seamlessly on both desktop and mobile platforms. We worked to create the richest experience possible. On mobile, we used the swiping mechanic on smart phones to make it easy for people to navigate. We built out the experience to live as its own website, a mobile site and also as a Facebook app living on the Velveeta page to achieve the highest reach possible.

The Technology

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    Mobile

    Mobile

The Results

There are so many "That Guys" out there that it's hard to resist clicking through them all and then making your own. It's simple and sharable, perfect for our target.

2000

total hours spent on this project

60

total cups of coffee drunk

48

total hours of missed sleep

Launch Date Aug. 22, 2012