We created this short viral video to globally promote the innovation behind the new robot vacuum by LG. It shows LG's breakthrough technology proving that vacuum machine doesn't have to be a square figure for cleaning. Animatied little dust monsters plus an original song, "Silent Night, Holy Night" merges the human emotion and the technology

Launch the campaign
Published
January 2013
Topics

The Story

We created this short viral video to globally promote the innovation behind the new robot vacuum by LG. It shows LG's breakthrough technology proving that vacuum machine doesn't have to be a square figure for cleaning. Animatied little dust monsters plus an original song, "Silent Night, Holy Night" merges the human emotion and the technology

LG YouTube brand channel and the TrueView campaign maximize viral effect for this 3D animated commercial.

The Technology

The Results

As the campaign was targeted to the global audience, it was uploaded to LG Youtube Channel in France, Italy, Spain, and Germany and achieved the total views of 4,479,663. The video communicates the message that the new LG robotic vacuim is circular but perfectly clean every corner of the room to the targeted audience.

99%

likes on Facebook

4.5M

Views

Launch Date Sept. 25, 2012