Lowe's, the second-largest home improvement retailer in the world, is in the business of helping people make-you guessed it-home improvements. With Vine, Lowe's and BBDO New York saw an opportunity to bring useful home enhancement tips to life. In a series called Lowe's Fix in Six, we filmed and shared on Vine more than 50 six-second how-to films that were as entertaining as they were useful.

Launch the campaign
Published
February 2014
Topics

The Story

Lowe's, the second-largest home improvement retailer in the world, is in the business of helping people make-you guessed it-home improvements. With Vine, Lowe's and BBDO New York saw an opportunity to bring useful home enhancement tips to life. In a series called Lowe's Fix in Six, we filmed and shared on Vine more than 50 six-second how-to films that were as entertaining as they were useful.

Production of the Vines, much like each video, was quick and simple. We shot all the films in-house using an iPhone and stop-motion animation techniques. There was no editing, so if something went wrong, we started from the top. We posted the videos on Vine and let viewers dig in.

The Technology

  •  

    Social

    Vine

    Twitter

    Facebook

    Pinterest

The Results

Fix in Six was hailed as a first-of-its-kind campaign. It was recognized by the press and users alike for bringing compelling content to a platform often associated with trivial curiosities. And today, Fix in Six is still going strong.

55

Vines

15

Million earned impressions

Thousands

Of social mentions

Launch Date April 19, 2013