Working-age men account for four out of five suicides in the US. To combat this, we created a virtual therapy session which conveniently happens to be open 24/7/365. It gives men access to tools and tips on how to improve and maintain their mental health. Strategically, we target men well before a crisis and before they take matters into their own hands. We created a fictional online therapist that men could relate to called Dr Rich Mahogany. He uses a mix of humor, science and therapy to help men fix themselves, seek treatment and recover from depression, substance abuse, anxiety and anger.

Launch the campaign
Published
November 2012
Topics

The Story

Working-age men account for four out of five suicides in the US. To combat this, we created a virtual therapy session which conveniently happens to be open 24/7/365. It gives men access to tools and tips on how to improve and maintain their mental health. Strategically, we target men well before a crisis and before they take matters into their own hands. We created a fictional online therapist that men could relate to called Dr Rich Mahogany. He uses a mix of humor, science and therapy to help men fix themselves, seek treatment and recover from depression, substance abuse, anxiety and anger.

To help men interact well with Dr Mahogany on screen, it was important to provide the user with a full-screen video experience (Adobe Flash/Actionscript was selected for the presentation layer of the site). We also needed the videos to load quickly for an engaging, responsive experience (through the use of XML-driven content, a cloud-based hosting environment as well as Flash's streaming video API). As funding allows, we hope to soon release a full mobile version of the website.

The Technology

The Results

Man Therapy is helping men in a very real, very powerful way and that’s the best result we could have ever achieved. In just three months, we’ve seen over 100,000 visits to the site, over 12,000 people have taken the quiz and over 8,000 have clicked on the resource hotline. Over 100 people have sent unsolicited feedback and stories of how this site has helped them. The campaign has garnered numerous awards and press with The New York Times, the FWA, Nation’s Health News and NPR to name a few. But most important, an innovative new tool using technology is helping people improve their mental health.

18

team members working on this project

2280

total hours spent on this project

12K

took quiz

Launch Date July 9, 2012