As anyone who wears glasses can tell you, shopping for a new pair can be a frustrating experience. Glasses are one of the few purchases that define how you look. But when you try them on in-store, you can't truly see how you look through the plastic lenses of the store frames. MyLook Magic Mirror is a custom-built, digital mirror installation designed to shift the paradigm of the eyewear shopping experience.

Launch the campaign
Published
July 2013
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The Story

As anyone who wears glasses can tell you, shopping for a new pair can be a frustrating experience. Glasses are one of the few purchases that define how you look. But when you try them on in-store, you can't truly see how you look through the plastic lenses of the store frames. MyLook Magic Mirror is a custom-built, digital mirror installation designed to shift the paradigm of the eyewear shopping experience.

From design to execution, MyLook is custom-built. It blends facial recognition technology, sonar detection, product bar code scanning, multi-stage lighting and nine simultaneous cameras to capture a customer’s look from every angle. As customers approach MyLook, sonar detects their presence while facial recognition software analyzes their height and activates three of the device’s cameras so their photos are captured from the ideal angle. Multi-stage lighting also ensures people look their best, so they like what they see.

The Results

Since it launched, MyLook has helped thousands find their look with confidence — leading to fewer returns. Customers no longer have to squint into mirrors to see themselves through non-prescription store lenses. And store associates have a more personal way of breaking the ice with customers.

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Stores

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Versions in development

Launch Date May 1, 2012