Every year, 300K women die from pregnancy-related complications or unsafe abortions. To maximize the impact of this shocking statistic, we built a machine that printed postcards pre-addressed to various politicians; one side of the card had the name of a woman who had died, while the other side listed actionable items that the politicians could address to secure women's sexual and reproductive rights. On International Women's Day, we set up the machine in Paris' Centre Pompidou, giving passersby a chance to mail a card and voice their concern to the government.

Launch the campaign
Published
June 2014
Topics

The Story

Every year, 300K women die from pregnancy-related complications or unsafe abortions. To maximize the impact of this shocking statistic, we built a machine that printed postcards pre-addressed to various politicians; one side of the card had the name of a woman who had died, while the other side listed actionable items that the politicians could address to secure women's sexual and reproductive rights. On International Women's Day, we set up the machine in Paris' Centre Pompidou, giving passersby a chance to mail a card and voice their concern to the government.

The custom-built machine was able to print one pre-addressed card per minute using proprietary software. The card stays in the machine for one minute before it is dropped into a nonaccessible slot to show just how many people die every day from this tragedy. After the stand was taken down, the cards were printed virtually on the campaign’s website using HTML5 so people could continue to send these postcards online.

The Technology

The Results

Najat Vallaud-Belkacem, France’s minister of women’s rights, joined the cause via Twitter and her website. She explains that because of the campaign, this message will be heard at the United Nations conference on women’s rights. More than half of the site’s visitors also came from social media.

40,000

People visited the site in the first four weeks

Launch Date March 8, 2014