Killing Kennedy

A split-screen interactive exploration of the motivations of a president and an assassin.

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By: Mullen , Brickyard , Soundtrack

Brand: National Geographic

The Story

National Geographic Channel believes in exploration and discovery, and sometimes that means taking a closer look at a well-known and oft-told story. With that in mind, it challenged the teams at Mullen and Mediahub to create an interactive destination that would stand out amidst the media chaos surrounding the 50th anniversary of JFK's assassination.

  • Image of campaign
  • Image of campaign

For, our goal was to make the line dividing creativity and technology indistinguishable. We put the user experience first, building an interactive HTML5 site that uses parallax scrolling to tell the story—actually two stories, Kennedy’s and Oswald’s—with photos, videos and audio clips. We show their lives moving in opposite directions, only to meet one fateful day in Dealey Plaza. The site can stand alone but also synced with the live airing of Ridley Scott’s Killing Kennedy TV movie.

The Technology

The Results

We successfully broke through the media hype surrounding the 50th anniversary of this American tragedy. The site has been used as a classroom teaching tool and an industry example of how technology can influence a narrative.

  • 185+

    Historical images

  • 30K

    Lines of handwritten JavaScript

  • 21

    Minutes average time on site

Launch Date Oct. 28, 2013

The Team

  • Mullen
    • Mark Wenneker
      Chief Creative Officer
    • Stephen Goldblatt
      Chief Digital Officer
    • Tim Vaccarino
      Executive Creative Director
    • Dave Weist
      Executive Creative Director
    • Dustin Johnson
      Creative Media Integration
    • Richard Hart
      Creative Director
    • Jon Reil
      Creative Director/Art Director
    • Jon Ruby
      Creative Director
    • Amy Nagy
      Creative Social Integration
    • Kenji Ross
      Senior Creative Technologist
    • Marc Lassoff
      Senior Designer
    • Kelly McAuley
      Senior Copywriter
    • Hannah Peckham
      Junior Designer
    • Sam Mullins
      Art Director
    • Liza Near
      Executive Director of Integrated Production
    • Zeke Bowman
      Director of Broadcast Production
    • Tiffany Stevens
      Group Head Producer
    • Alanna Whelan
      Senior Digital Producer
    • Vera Everson
    • Rebekah Pagis
      Group Account Director
    • Jessica Zdenek
      Account Director
    • Fran DiPerna
      Senior Account Executive
    • Christian Madden
      Director of Creative Technology
    • Marc Lynch
      Senior Creative Technologist
    • Stefan Harris
      Creative Technologist
    • Joe Palasek
      Senior Creative Technologist
    • Steve Laham
      Director of Development Operations
    • Ryan Nelsen
      Quality Assurance Engineer
    • Amber Archambeault
      Junior Quality Assurance Engineer
    • Mark Boroyan
      Senior Experience Designer
    • Caroline Roberts
      Content Writer
    • Tracy Maidment
      Director of Art Production
    • Nick Carter
      Creative Retoucher
    • Gabe Weinberg
      Production Designer
    • Thai Dahn
      Production Designer
    • Jessica Phearsome
      Senior Video Editor
    • Emile Doucette
    • Maura Larose
      Content Producer
    • Associate Creative Director
      Nicole Berard
    • Vanessa Fazio
      Business Manager
    • Kim Burns
      Business Affairs
    • Jamee Sheehy
      Senior Content Producer
    • Nick Brecken
      Assistant Editor
    • Jaime Klein
  • Brickyard
    • Geoff McAuliffe
      Lead VFX Artist
    • Kirsten Anderson
  • Soundtrack
    • Mike Secher
      Sound Design/Mixer
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