National Geographic Channel believes in exploration and discovery, and sometimes that means taking a closer look at a well-known and oft-told story. With that in mind, it challenged the teams at Mullen and Mediahub to create an interactive destination that would stand out amidst the media chaos surrounding the 50th anniversary of JFK's assassination.

Launch the campaign
Published
February 2014
Topics

    The Story

    National Geographic Channel believes in exploration and discovery, and sometimes that means taking a closer look at a well-known and oft-told story. With that in mind, it challenged the teams at Mullen and Mediahub to create an interactive destination that would stand out amidst the media chaos surrounding the 50th anniversary of JFK's assassination.

    For KennedyandOswald.com, our goal was to make the line dividing creativity and technology indistinguishable. We put the user experience first, building an interactive HTML5 site that uses parallax scrolling to tell the story—actually two stories, Kennedy’s and Oswald’s—with photos, videos and audio clips. We show their lives moving in opposite directions, only to meet one fateful day in Dealey Plaza. The site can stand alone but also synced with the live airing of Ridley Scott’s Killing Kennedy TV movie.

    The Technology

    The Results

    We successfully broke through the media hype surrounding the 50th anniversary of this American tragedy. The site has been used as a classroom teaching tool and an industry example of how technology can influence a narrative.

    185+

    Historical images

    30K

    Lines of handwritten JavaScript

    21

    Minutes average time on site

    Launch Date Oct. 28, 2013