In 2005, Nike put a chip in a shoe and changed the sport of running. What was once a solitary activity, was now a social, shareable experience. Runners across the world responded and the Nike+ community kept growing. With the platform firmly grounded, the question became how to evolve it. We asked ourselves the important questions. How can we take the existing Nike+ platform and make it better? Can we create new features to motivate them more? And how do we evolve the Nike+ platform in a smart, innovative way?

Published
September 2012
Topics

The Story

In 2005, Nike put a chip in a shoe and changed the sport of running. What was once a solitary activity, was now a social, shareable experience. Runners across the world responded and the Nike+ community kept growing. With the platform firmly grounded, the question became how to evolve it. We asked ourselves the important questions. How can we take the existing Nike+ platform and make it better? Can we create new features to motivate them more? And how do we evolve the Nike+ platform in a smart, innovative way?

We built off the existing platform and opened up Nike+ to runners of every ability and stripe, whether running in Nikes or not. Previously, runners had to buy enabled Nikes with a sensor that transmitted data to an iPod nano in order to run with Nike+. We developed the Nike+ Running app to let any runner track their runs and performance via GPS. With social integration, when runners begin a run, they can let their friends on Facebook know via a post. Friends who see the post can “like” or comment. When they do, runners receive an audible cheer through their headphones.

The Technology

The Results

The Nike+ Running app allows runners to track, share and compare their runs from anywhere, anytime. It features a smooth, intuitive user interface – tailored and optimized for Android – that hosts a number of features to enhance the running experience. To date, over one million runners have downloaded the app and thousands of runs are tracked daily around the world.

37

white-board markers completely used

421

total cups off coffee drunk

571

total hours spent on this project

Launch Date June 22, 2012