It used to be that people would go to the dealership to research cars. Because most research is done online nowadays (especially on YouTube), we needed to bring the dealership to them. Also, with the exponential rise in smartphone use, more people than ever were researching on the go, impulsively, wherever they may be. Having already had success with our desktop channel, knowing that Google was offering a custom mobile gadget, we felt that making one of the first mobile Brand Channel gadgets was the best way to connect even further with people shopping for a vehicle.

Launch the campaign
Published
January 2013
Topics

The Story

It used to be that people would go to the dealership to research cars. Because most research is done online nowadays (especially on YouTube), we needed to bring the dealership to them. Also, with the exponential rise in smartphone use, more people than ever were researching on the go, impulsively, wherever they may be. Having already had success with our desktop channel, knowing that Google was offering a custom mobile gadget, we felt that making one of the first mobile Brand Channel gadgets was the best way to connect even further with people shopping for a vehicle.

We developed Nissan Mobile Showroom, a place where people can research cars wherever and and whenever they are. We were invited by Google to participate in the early release of their new YouTube gadget for mobile devices (including iOS and Android). But we didn't allow our creative thinking to be constrained: we work extremely well in the Open Web Stack and we pushed JavaScript and hardware accelerated 3D CSS as far as it could go. The Nissan Mobile Showroom works on iPhones, iPads and Android devices.

The Technology

The Results

We've had an extremely positive response. Because of the simple and easy-to-use design, people are spending a great deal of time investigating the vehicles of their choice. Conversions, translated as people looking for a dealership after researching, are double what they were for desktop and an industry-high 10% of all traffic. This has come solely from being easily discovered through search on Google and YouTube itself. We proved that being where people are, giving them tools they want when they want is best way for shoppers to connect with Nissan online.

7

Swear jars filled

212

Take out-induced antacids consumed

585

Fingerprints on developer's monitor

Launch Date Oct. 25, 2012