Nissan celebrated everyday innovations with a social platform that let everyone showcase their big ideas. By submitting an innovation and clicking Facebook Connect, you were surprised with a dynamic, share-worthy film about - spoiler alert - you. Fans and judges awarded the best innovations in the gallery section of the microsite, with the final two unleashed on Kickstarter and the world.

Launch the campaign
Published
November 2012
Topics

The Story

Nissan celebrated everyday innovations with a social platform that let everyone showcase their big ideas. By submitting an innovation and clicking Facebook Connect, you were surprised with a dynamic, share-worthy film about - spoiler alert - you. Fans and judges awarded the best innovations in the gallery section of the microsite, with the final two unleashed on Kickstarter and the world.

Computers, electric cars, rock bands — some of the world's best ideas were born in garages. Nissan’s Innovation Garage became a hub of fresh thinking that captured the attention and imagination of our audience. Built in HTML5, viewers shared their ideas in a very lightweight, tweet-sized way with the hopes of winning startup funds to bring their innovations to life.

The Technology

The Results

It isn’t just advertising – it’s an idea that does. Nissan is currently in the process of helping two of the submitted innovations come to life in the real world. Marketing numbers-wise, the Garage was also big success, with 100,510,439 total media impressions, more than 450,000 unique visits to the website, over 91,000 new Nissan Altima Facebook page ‘Likes’, which more than doubled the Nissan Altima Facebook fan base and over 15,000 innovation idea entries for the contest. Nissan is already considering plans to expand the platform.

15K

ideas submitted

100M

media impressions

Launch Date Aug. 30, 2012