The Nissan LEAF electric vehicle was one of Norway's most sold cars - not just EVs - in 2012. To acknowledge Norway's position as a forerunner in personal commuting, we wanted to create a memorable live experience for all LEAF owners. Drawing inspiration from Close Encounters of the Third Kind, Daft Punk's live gigs and Guitar Hero games, we built the World's Biggest Electric Organ from the 50 LEAFs that actual LEAF owners had brought with them to the event. Each LEAF had multiple lights that were controlled by the music our LEAF owners created in real-time with our touch-based app.

Launch the campaign
Published
March 2013
Topics

The Story

The Nissan LEAF electric vehicle was one of Norway's most sold cars - not just EVs - in 2012. To acknowledge Norway's position as a forerunner in personal commuting, we wanted to create a memorable live experience for all LEAF owners. Drawing inspiration from Close Encounters of the Third Kind, Daft Punk's live gigs and Guitar Hero games, we built the World's Biggest Electric Organ from the 50 LEAFs that actual LEAF owners had brought with them to the event. Each LEAF had multiple lights that were controlled by the music our LEAF owners created in real-time with our touch-based app.

From watching Close Encounters of the Third Kind, we knew what building blocks we needed: a huge array of lights, a PA system and finally a big touchscreen-based controller app for all of this. We harnessed the power of TUIO and MIDI protocols to enable dispatching user touch events to our app to the actual lighting board used to drive the multiple lights inside each of the 50 Nissan LEAFs. The app was controlled via a multi-touch screen and featured an auto-arpeggiator, user-controlled chordal progressions and other special effects, giving the LEAF owners, freedom to create their own music.

The Technology

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    Web/Apps

    Flash AIR

    TUIO

    MIDI

The Results

Our event lit up the Oslo Youngstorget market square for one October night in a way that won't be forgotten. The sheer amount of people rocking out to the songs the LEAF owners were creating in real-time was a sight to see and what started out as a celebration of LEAF owners transcended to a market square party for everyone. This having been an activation towards Nissan – and especially LEAF – owners, the most important result was that LEAF owners were praising Nissan on Norwegian car forums, stating that they had “never experienced anything like this after having bought a new car.”

9

team members working on this project

18

different chords tested during fine-tuning

52

spontaneous WOW!s during first testing of song and light creation

Launch Date Oct. 12, 2012