Nokia Copter

A Windows Phone app that lets you see Poland from a whole new perspective

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By: Wunderman Poland , Clever Software , , Raymond

Brand: Nokia Lumia 1020

The Story

Although consumers may know that the Nokia Lumia 1020 takes amazing pictures, we wanted to emphasize that it also shoots captivating films. To do so, Nokia Poland paired with Wunderman and travelled to three Polish cities-Cracow, Wroclaw and Warsaw-where we shot short films of 30 familiar locations. But to make it more exhilarating, we strapped the Lumia 1020 to a remote-controlled drone, giving people a rarely seen bird's-eye view. All of the shots were collected in a Windows Phone mobile app, Nokia Copter.

  • Image of campaign
  • Image of campaign

Windows Phone users can download Nokia Copter, which also features photo galleries of each location. We created a simplified desktop version of the application on Facebook so that those without smartphones can marvel at the experience too.

The Technology

The Results

The teaser films launched on YouTube were viewed more than 227,756 times and the three main films used to promote the campaign garnered more than 531,230 views. The Nokia Copter app was downloaded more than 50,000 times during the first month alone and it won the FWA Mobile of the Day award on December 12, 2013.

  • 50K

    Application downloads in the first month

  • 227K

    Views of teaser films

  • 531K

    Views of main campaign films

Launch Date Nov. 14, 2013

The Team

  • Wunderman Poland
    • Artur Marcinkowski
      Creative Director
    • Marcin Wojtulewicz
      Creative Director
    • Piotr Jazdonczyk
      Interactive Account Executive
    • Marcin Szambelan
      Art Director
    • Torsten Hekkelstrand
      Account Director
  • Clever Software
    • Piotr Bialic
    • Basia Ogrodniczak
    • Jakub Niemczyk
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