To introduce their new song 'Hibernation', electro-rockers Spleen United's interactive music video invited fans to put it together any way they like. At first, without even showing the band's own version.

Launch the campaign
Published
January 2013
Topics

The Story

To introduce their new song 'Hibernation', electro-rockers Spleen United's interactive music video invited fans to put it together any way they like. At first, without even showing the band's own version.

The new Nokia Lumia 920 has the most advanced camera in a smartphone to date thanks to Pureview technology. We wanted to put this to the test by creating an interactive music video that was solely created with the phone, with no use of filters or photo editing.

The Technology

The Results

Normally a band releases a song – just one song. Through the experimentation of The Open Song Project, we managed to get a host of fans to create their own bespoke song, resulting in not one song, but more than 700 individual songs, all accompanied by visuals from the Nokia Lumia 920's Pureview Camera.

700+

bespoke songs by fans

Launch Date Oct. 15, 2012