When it came time to launch its flagship phone, the Lumia 1020, Nokia wanted to do something big-something that highlighted the phone's groundbreaking, 41-megapixel camera. The company hoped to capitalize on what it considered a defining moment in history: the way we capture and convey news. So it created the #ZOOMPROJECT, redefining the way we seek out and hear about the news. Reporters were sent around the world to deliver stories and pictures requested by the public via Twitter.

Launch the campaign
Published
December 2013
Topics

The Story

When it came time to launch its flagship phone, the Lumia 1020, Nokia wanted to do something big-something that highlighted the phone's groundbreaking, 41-megapixel camera. The company hoped to capitalize on what it considered a defining moment in history: the way we capture and convey news. So it created the #ZOOMPROJECT, redefining the way we seek out and hear about the news. Reporters were sent around the world to deliver stories and pictures requested by the public via Twitter.

The Zoom Project breathed new life into the news industry. A number of reporters were placed around the world and covered news requests from people on Twitter. People were able to experience news in a new way, and all of it was hosted on a responsive website. The Zoom Project site’s Windows Phone-inspired interface—like that of the Lumia 1020—allowed users to "zoom" into each story on the page.

The Technology

The Results

If you want to change the face of the news and make it more inclusive, you have to gain the interest of the news institutions you’re trying to change. This is exactly what we achieved with the Zoom Project. The project appeared in major primetime news media outlets, with coverage of the reported stories, as well as how Nokia's Lumia 1020 smartphone is changing news coverage and photography. The project was even mentioned on CNN, during breaking news coverage of "The Teachers' Riots in Brazil."

80

Stories created

200K

Views of site and film content

3.5

Minutes spent watching stories

Launch Date Oct. 1, 2013