Two thirds of smartphone users don't use any form of security on their phones. This is staggering, considering the amount of highly sensitive (and potentially embarrassing) information we store on them. Enjoy Your Privacy was created to shatter people's apathy and dramatize the risks of not protecting the information stored on mobile devices-photos, texts, passwords and banking info-and securing WiFi connections.

Launch the campaign
Published
December 2013
Topics

The Story

Two thirds of smartphone users don't use any form of security on their phones. This is staggering, considering the amount of highly sensitive (and potentially embarrassing) information we store on them. Enjoy Your Privacy was created to shatter people's apathy and dramatize the risks of not protecting the information stored on mobile devices-photos, texts, passwords and banking info-and securing WiFi connections.

Classic storytelling and character development are powerful tools for making a brand meaningful. Technology allowed us to give depth to our story and its characters in a way that’s never been done before: We put our characters’ mobile devices into the hands of the viewer. Communicating the risks of a privacy breach on your phone can’t truly be understood through straightforward features and functions. Technology gave us the ability to make the threats to our privacy real, tangible and visceral.

The Technology

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    Commerce

    Client Cart Experience

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    Social

    Google+

    Facebook

    Twitter

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    Video

    YouTube

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    Web/Apps

    HTML5

    WebSocket

The Results

The Enjoy Your Privacy site has energized Norton’s social media presence. It has reached more than 100,000 accounts and received 350,000 impressions on Twitter. What did we learn? Used properly, technology can add unprecedented depth and interactivity to a brand’s storytelling.

1,000+

Million total earned media impressions

72

Film clips stitched together to give the illusion of a non-linear, virtual world for seamless navigation and immersive experience

350K

Impressions on Twitter

Launch Date Oct. 17, 2013