When astronaut Neil Armstrong passed away this August, no normal tribute would do. After all, this was the man who took one small step for man and one giant leap for mankind - the man who delivered on John F Kennedy's promise to be first to the lunar surface. One Small Tweet was a 238,855-mile-long virtual voyage to the moon. To get there, we used the power of tweets written by admirers from around the world. Each tribute hashtagged with "onesmalltweet" was aggregated on onesmalltweet.com and moved us 100 miles closer to our goal of reaching the moon.

Launch the campaign
Published
July 2013
Topics

The Story

When astronaut Neil Armstrong passed away this August, no normal tribute would do. After all, this was the man who took one small step for man and one giant leap for mankind - the man who delivered on John F Kennedy's promise to be first to the lunar surface. One Small Tweet was a 238,855-mile-long virtual voyage to the moon. To get there, we used the power of tweets written by admirers from around the world. Each tribute hashtagged with "onesmalltweet" was aggregated on onesmalltweet.com and moved us 100 miles closer to our goal of reaching the moon.

Immediately following Mr Armstrong's passing, people expressed their admiration for his life all over the internet. Our goal was to harness those tributes, giving them a focused purpose. Twitter seemed like the perfect medium for creating a simple, but meaningful movement. With the small act of a tweet, a person could become one crucial part of an epic journey.

The Technology

  •  

    Social

    Twitter

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    Web/Apps

    HTML5

    CSS3

The Results

To put it simply, we reached the moon. Over the course of just a few weeks, tweets poured in from every corner of the globe. People were able to not only express their admiration for Neil's life, but to become part of something larger than themselves. In the end, Neil’s legacy did inspire a movement. And thousands of small tweets added up to one giant tribute.

2,859

number of tweets to the moon

118

contributing countries

239

total miles traveled

Launch Date Sept. 12, 2012