The makers of Paranorman know a little something about attention to detail. They put so much energy into making this beautiful world that the last thing we wanted to do was undersell the visual aspect of the movie. We set out to replicate the stunning world that Laika created by using custom content and scoring, creating device-specific experiences and peppering hidden worlds and behind the scenes content throughout the site.

Launch the campaign
Published
October 2012
Topics

The Story

The makers of Paranorman know a little something about attention to detail. They put so much energy into making this beautiful world that the last thing we wanted to do was undersell the visual aspect of the movie. We set out to replicate the stunning world that Laika created by using custom content and scoring, creating device-specific experiences and peppering hidden worlds and behind the scenes content throughout the site.

There was some serious technical powerlifting required to ensure the site performed. We took full advantage of each targeted device’s strength without sacrificing any of the content. Check it out on your desktop, laptop, tablet and phone to see what we mean. We use hardware acceleration for scrolling through the 3D worlds, the accelerometer to unlock content by spinning your phone around and much, much more.

The Technology

  •  

    Mobile

    Mobile

  •  

    Social

    Twitter

    Facebook

  •  

    Video

    YouTube

  •  

    Web/Apps

    HTML5

    CSS3

    Javascript

    Underscore.js

The Results

We are able to showcase a ton of content in a fun, immersive experience. Not only does the site present the rich storyline, but introduces cast, characters and behind-the-scenes of how stop-motion is produced. The site has already been featured by a number of reputable sources and reached over 1.5 million people who have spent upwards of three minutes in the experience on average.

1.5M

unique visits to the site

168

seconds spent on site by the average user

20BN

megabytes of data used

Launch Date July 13, 2012