The best briefs don't always come from where you'd expect. This all started out as a brief to redo an agency website. The solution was to create a tight sandbox for a large network to play in. We set out to create a dead-simple CMS that allowed for dynamic storytelling across all screens. As we rolled out the solution, we realized that there was a much bigger opportunity - we could actually open up the platform as a service and give back to the creative community. We are continually evolving the platform into one of the most dynamic creative presentation platforms.

Launch the campaign
Published
September 2012
Topics

The Story

The best briefs don't always come from where you'd expect. This all started out as a brief to redo an agency website. The solution was to create a tight sandbox for a large network to play in. We set out to create a dead-simple CMS that allowed for dynamic storytelling across all screens. As we rolled out the solution, we realized that there was a much bigger opportunity - we could actually open up the platform as a service and give back to the creative community. We are continually evolving the platform into one of the most dynamic creative presentation platforms.

When trying to tell a story, presentations barely take advantage any of the amazing creative capabilities of the internet. Regular file-based presentations are static, dead objects that require constant manual updates. With Projeqt, the web can give your presentations a heartbeat by pulling in real-time feeds into your narrative. You could use anything from YouTube videos, RSS feeds, Google Maps, Spotify playlists, Pinterest feeds, Soundcloud audio notes or Foursquare locations as vehicles for anyone to tell a story. Today's technology allowed us to experiment with creative storytelling across all modern and mobile browsers.

The Technology

The Results

We’ve seen steady and increasing growth on the platform and have recently been awarded the best Educational Resource at SXSWi 2012. We have been named everything from the next "PowerPoint killer" to the new "creative storytelling engine". As our audience continues to grow, we will be planning to implement more free and premium features. Projeqt is now run as a real start-up with ambitions to become the most dynamic platform for creative storytelling. We turned a modest agency website brief into a true creative web service for anyone to use.

8,000

Total hours spent on this project

10+

million project impressions

5

Team members working on this project

Launch Date March 1, 2011