Every year, PNC calculates the cost of Christmas by adding up the prices of the gifts in "The Twelve days of Christmas" carol - a playful financial report called the "Christmas Price Index". The index is used in classrooms to teach students about basic economic concepts like inflation and supply and demand. To breathe new life into this 29-year-old tradition, we created a global gift hunt using the Google Street View. The hunt takes you on an interactive adventure across five continents to track down each of the gifts and find out how much they'll cost in 2012.

Launch the campaign
Published
January 2013
Topics

The Story

Every year, PNC calculates the cost of Christmas by adding up the prices of the gifts in "The Twelve days of Christmas" carol - a playful financial report called the "Christmas Price Index". The index is used in classrooms to teach students about basic economic concepts like inflation and supply and demand. To breathe new life into this 29-year-old tradition, we created a global gift hunt using the Google Street View. The hunt takes you on an interactive adventure across five continents to track down each of the gifts and find out how much they'll cost in 2012.

Gift Hunt is the first interactive scavenger hunt that takes place across the world, thanks to the power of Google Street View. The site combines the photography and functionality of Street View with charming character animation to create a novel and immersive game experience. People can visit the site from desktops, laptops, tablets and smart phones.

The Technology

The Results

The site launched recently, so not all the stats are in, but it looks like many more people are visiting, engaging and sharing than inp revious years. We've also seen substantial buzz around this year's index and it's unique use of Street View.

0

gifts injured during the production process

16

team members working on this project

2,643

total hours of missed sleep

Launch Date Nov. 26, 2012