Our research showed that Singapore is one of the most rapidly aging countries in Asia. But whilst there are more senior citizens now than ever, depression and loneliness are increasingly prevalent. In fact, social isolation has been described as "the hidden killer", causing serious health problems. And so Project Silverline was born. Developed to enrich and improve the lives of senior citizens in Singapore through the use of smartphone technology, it calls for the donation of used iPhones that are then refurbished with specially designed senior-friendly apps.

Launch the campaign
Published
November 2012
Topics

The Story

Our research showed that Singapore is one of the most rapidly aging countries in Asia. But whilst there are more senior citizens now than ever, depression and loneliness are increasingly prevalent. In fact, social isolation has been described as "the hidden killer", causing serious health problems. And so Project Silverline was born. Developed to enrich and improve the lives of senior citizens in Singapore through the use of smartphone technology, it calls for the donation of used iPhones that are then refurbished with specially designed senior-friendly apps.

We developed five Silverline apps to enhance the social, emotional and physical needs of Singapore’s rapidly growing elderly population. These apps enable users to feel inspired, connect with their care givers and loved ones, take care of their health and discover new experiences every day.

The Technology

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    Mobile

    iPhone

The Results

“Having a telco supporting this project is very apt because it will directly reduce our maintenance cost,” said Goh Boo Han, of Lion Befrienders. According to Tony Tay, of Willing Hearts: “The elderly are lonely people, living on their own in HDB flats. This is something for them to do and keep them occupied.” “I enjoy taking photos with the Discover app and playing games on my iPhone. The Well-Being app is also useful as it reminds me to take my medicine everyday,” said Madam Nellie Wee, aged 73. “I feel like I’m part of the world again,” said Madam Jenny Tan, aged 88.

2

charity partnerships

16

senior citizens used as beta testers

25

team members working on this project

Launch Date Sept. 21, 2012