Sprint's "Girl," features Lotte, a young girl in the Netherlands whose father, Frans Hofmeester, filmed her chatting, laughing and growing up from the time she was born to adolescence. This spot illustrates how easily the time-lapse video of Lotte is shared from phone to phone using The Galaxy SIII Unlimited Edition where sharing photos, data and video is truly unlimited. Alexi Murdoch's song "All My Days" is featured in the spot. The spot is created by Team Sprint comprised of Leo Burnett and Digitas.

Launch the campaign
Published
February 2013
Topics

The Story

Sprint's "Girl," features Lotte, a young girl in the Netherlands whose father, Frans Hofmeester, filmed her chatting, laughing and growing up from the time she was born to adolescence. This spot illustrates how easily the time-lapse video of Lotte is shared from phone to phone using The Galaxy SIII Unlimited Edition where sharing photos, data and video is truly unlimited. Alexi Murdoch's song "All My Days" is featured in the spot. The spot is created by Team Sprint comprised of Leo Burnett and Digitas.

The spot was shot using Sprint's Galaxy SIII Unlimited Edition where sharing photos, data and video is truly unlimited.

The Technology

The Results

This spot illustrates how easily the time-lapse video of Lotte is shared from phone to phone using The Galaxy SIII Unlimited Edition where sharing photos, data and video is truly unlimited. Alexi Murdoch’s song “All My Days” is featured in the spot. The spot aired during the Academy Awards on February 24.

2/24

official air date during the Academy Awards

Launch Date Feb. 24, 2013