As consumers increasingly embrace smartphones and tablets in their daily lives, mobile is becoming more central to business success. Recognizing that many advertisers and agencies are uncertain about how to kick-start their mobile efforts, Google developed "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile." Backed by research data and internal experience, this second iteration shares the most recent best practices and recommendations for a mobile strategy.

Launch the campaign
Published
February 2014
Topics

The Story

As consumers increasingly embrace smartphones and tablets in their daily lives, mobile is becoming more central to business success. Recognizing that many advertisers and agencies are uncertain about how to kick-start their mobile efforts, Google developed "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile." Backed by research data and internal experience, this second iteration shares the most recent best practices and recommendations for a mobile strategy.

Creating the guide digitally allowed us to make the long-form content interactive. The sideways navigation creates a book-like feel that breaks up the content into digestible sections. Simple calls to action within the content create interstitial experiences that enhance readers’ understanding of mobile through case studies. To match the mobile theme of the playbook, the experience is optimized for tablets, smartphones and desktops.

The Technology

The Results

The result is a feature-rich resource that has been recognized for its informative content and innovative design. Since its launch three months ago, The Mobile Playbook 2nd Edition has seen tremendous global reach, with 77% of its 131,000 visits coming from outside the U.S. and the average visitor spending 16 minutes on the site.

131K

Total site visits since launch

16 min

Average time spent on site

39 min

Average time spent on site for repeat visitors

Launch Date Oct. 9, 2013