For the third year running, the videogame publisher Ubisoft has trusted Biborg to design and realize the digital campaign for the launch of the next chapter of the successful saga that's already sold more than 19 million copies worldwide: Assassin's Creed III. We launched several interactive campaigns in France and Europe, with challenge of immersing consumers in the epic and wild story of Connor Kenway, a murderer who swore at the beginning of the American Revolution to fight for freedom.

Launch the campaign
Published
January 2013
Topics

The Story

For the third year running, the videogame publisher Ubisoft has trusted Biborg to design and realize the digital campaign for the launch of the next chapter of the successful saga that's already sold more than 19 million copies worldwide: Assassin's Creed III. We launched several interactive campaigns in France and Europe, with challenge of immersing consumers in the epic and wild story of Connor Kenway, a murderer who swore at the beginning of the American Revolution to fight for freedom.

We conducted a European online campaign on YouTube based on a masthead format on the homepage of a contest promoting the brand amongst the general public. The interactive experience, through the production of several YouTube videos, invites the users to walk in Connor’s footsteps. The mobile campaign aims to engage the user in a fully interactive and innovative experience. The digital billboard campaign was located in all Parisian subway stations. The creations were made specifically for each media format.

The Technology

The Results

Ubisoft has estimated that Assassin's Creed III has sold over 3.5 million units in its first week of release, more than doubling that of Assassin's Creed: Revelations. "We know Biborg’s expertise and talent to develop creative and effective concepts adapted to different media,” said Bénédicte Germain, Marketing Director at Ubisoft France. “After the great success of the innovative mobile campaign Ghost Recon Future Soldier, it was very natural for us to decide to repeat the experience for the mobile campaign of Assassin's Creed III, and also try to explore new formats like digital displays."

0

people were assassinated

11

team members working on this project

172

gigabytes of data used

Launch Date Oct. 31, 2012