This project broke convention and presented a completely new and exciting way to interact with a 360 model view. Instead of displaying the traditional presentation of the vehicle, Deutsch challenged itself to create a model perspective that was just as exciting and interesting as the all-new Volkswagen Beetle Convertible. The result is an impressive interactive experience for an impressive vehicle.

Launch the campaign
Published
January 2013
Topics

The Story

This project broke convention and presented a completely new and exciting way to interact with a 360 model view. Instead of displaying the traditional presentation of the vehicle, Deutsch challenged itself to create a model perspective that was just as exciting and interesting as the all-new Volkswagen Beetle Convertible. The result is an impressive interactive experience for an impressive vehicle.

Utilizing 360-capture technology, Deutsch was able to slow the spinning action of the vehicle, enabling viewers to interact with the Volkswagen Beetle Convertible. Click points were designated, giving the viewer the control to spin the car forward or backward. The interaction launched on the Volkswagen of America website, encouraging consumers to explore the many different features of the car. The site's unique design and interactions offer a new way of researching potential purchases for the consumer.

The Technology

The Results

The new web page has only recently been activated and is already generating buzz online. There has been an increase in consumer traffic to the site as well as an increase in interaction and interest. This execution breaks the mold of traditional 360 views and presents an all-new way of getting to know the vehicle. Once again, Volkswagen and Deutsch teamed up to challenge convention and pave the way for new innovations.

Launch Date Dec. 10, 2012