War Story, a moving new TV series on the History channel, features stories of Canadians in combat told by those who were there. We built an interactive website to extend the reach of these stories and expose the human side of conflict. The site's content is updated with each episode. The dynamic documentary site also lets users save content so they can view it later and explore in greater depth.

Launch the campaign
Published
April 2014
Topics

The Story

War Story, a moving new TV series on the History channel, features stories of Canadians in combat told by those who were there. We built an interactive website to extend the reach of these stories and expose the human side of conflict. The site's content is updated with each episode. The dynamic documentary site also lets users save content so they can view it later and explore in greater depth.

We created a site that allows users to access compelling information in multiple ways and on multiple platforms—all from the same core build. The Featured section showcases the first-person stories from each episode and is updated as it airs, providing a live extension of the narrative. Users can dig even deeper in Explore mode, which uses node-based data visualization to uncover the relationships that exist among the stories.

The Technology

  •  

    Social

    Facebook API

    Twitter API

  •  

    Web/Apps

    HTML5

    Google Analytics

    Canvas and Video

    Javascript

    PHP

    MySQL database

The Results

We created a tool that lets users consume content across platforms and devices. The API used to develop the site can also be opened up and scaled over time.

4.5

Minutes spent on the site by the average visitor

35%

Bounce rate, indicating users are consuming content throughout the site

Launch Date Nov. 1, 2012