What's the second-most important thing happening on Super Bowl Sunday? The ads, of course. YouTube wanted to take advantage of this fact and let viewers vote for their favorite commercials. To engage them further, McCann New York created "Toss & Catch," a game for up to four players included on the main Ad Blitz page, where users can also check out all the Super Bowl commercials. "Toss & Catch" is a platform that lets users digitally recreate controversial Super Bowl plays that had them screaming at the TV.

Launch the campaign
Published
May 2014
Topics

The Story

What's the second-most important thing happening on Super Bowl Sunday? The ads, of course. YouTube wanted to take advantage of this fact and let viewers vote for their favorite commercials. To engage them further, McCann New York created "Toss & Catch," a game for up to four players included on the main Ad Blitz page, where users can also check out all the Super Bowl commercials. "Toss & Catch" is a platform that lets users digitally recreate controversial Super Bowl plays that had them screaming at the TV.

Ad Blitz, YouTube’s channel for watching and voting for 2014’s Super Bowl commercials, is powered by HTML5. Users can access it on desktop, mobile, tablet or a combination of devices.

The Technology

The Results

We achieved over 4 million site visits in 24 hours. Over 555,000 individual votes helped make this year's Ad Blitz the most immersive Super Bowl commercial hub we've ever created.

5.6

Million site visits to date

4

Million site visits in 24 hours

336K

Virtual footballs tossed

Launch Date Feb. 2, 2014