Life's very first challenge, more precious than a gold medal! Take up the challenge of Rolling-over, Crawling, and Walking! Videos of babies' motion development are customized and delivered just like a live Olympics game for babies, with the commentating based on the reflection of controversial London Olympic Games by a renowned newscaster and a 2 times Olympics Wrestling Gold medalist.

Published
January 2013
Topics

The Story

Life's very first challenge, more precious than a gold medal! Take up the challenge of Rolling-over, Crawling, and Walking! Videos of babies' motion development are customized and delivered just like a live Olympics game for babies, with the commentating based on the reflection of controversial London Olympic Games by a renowned newscaster and a 2 times Olympics Wrestling Gold medalist.

Yuhan Kimberly pushes forward the momentum that parents should record the moments when their babies overcome the first challenges in life by taking advantage of the power of YouTube channel. Parents can film videos of their babies' talented moves and upload the films on the Huggies Baby Chmapionship page. Videos of the babies with better talents are selected as medalists and honored to be played on Huggies' YouTube Channel. The more hits videos get, the higher the chance that babies win medals!

The Technology

The Results

The campaign definitely provides consumers the fun of sharing Baby Championship videos with friends and family. As all parents might think that their babies have special talents and want to show off, they make a stronger tie to the Huggies brand by being engaged with the campaign.

174

Followers

600

Babies participated

906,521

YouTube Total Views

Launch Date Aug. 20, 2012