Air New Zealand is known for the innovation they have brought to their products, services and marketing. So, when it came time to convince more Australians to visit their antipodean neighbours, they knew they needed a campaign that really stood out. See how the airline leveraged the power of YouTube to convert "Kiwi Skeptics" into the country's newest tourists, bringing a return on investment of over $2 per advertising dollar spent. Air New Zealand was ultimately able to improve sales by 31%.


  • Enhance appeal of New Zealand as a travel destination for Australians
  • Make Air New Zealand the airline of choice for those traveling to New Zealand


  • Used YouTube 24-hour Roadblock to create mass reach and ensure viewers saw campaign regardless of entry point
  • Ongoing campaign supported with TrueView In-Search and Remarketing
  • Leveraged existing YouTube Brand Channel


  • Improved brand preference and sentiment towards travel in New Zealand
  • Visits to website increased by 14%
  • Sales increased by 31% YOY
August 2012