Airbnb started out with the goal to open the world to travel. In doing so, its success was dependent on their ability to talk to a global audience. Through a partnership with Google, they were able to not only expand their reach, but target their audiences geographically. The result is a success story that measures their listings at over the 80,000 mark.

Goals

  • Reach an international audience
  • Target new customers internationally
  • Change perception as a budget travel agency

Approach

  • Enlist GDN
  • Target Google Search Ads

Results

  • Became an international brand
  • Listings grew from 1 to 80,000
Published
September 2011
Topics

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