Facebook is all the rage, but the B2B segment might not want to buy into the hype. Eduardo Conrado, SVP and CMO of Enterprise Mobility at Motorola, explains that Facebook's network is expansive, yes, but social strategy in B2B should be driven through smaller affinity groups. He discusses American Express OPEN's strong digital component-a members-only site for small businesses that serves as a smaller online community to share and network.

July 2010