AWARD, the Australian Writers and Art Directors organisation, designed a responsive site for mobile users first. By focusing on the organizational needs of mobile users and the rich content experience of desktop browsers, AWARD brought innovation and ease of use to every user.
- Design the AWARD website to work across all platforms
- Tailor a unique experience for mobile users' needs
- Built the site for the mobile user first, then traditional
- Provided mobile users with the organisational tools they need on the go
- Rich, comprehensive content featured on traditional site
- Detailed schedule and organisational news featured on mobile
- May 2013
The key advice is to tailor different brand destinations across different screens, and just think about the customer's needs.