With consumers seeking content across every platform, multi-screen access is critical in reaching your audience. Telstra used multi-screen capabilities to bring the unique Sydney New Year's Eve experience to all of Australia and beyond, with a half dozen cameras, live streaming, and unprecedented mobile interaction.

Goals

  • Share the unique experience of New Year's Eve in Sydney across Australia
  • Use multiple devices to engage with a single user

Approach

  • Stream the whole night on multiple platforms from six cameras
  • Build a rich, engaging app experience from which users could interact

Results

  • 600K+ views on the YouTube live stream
  • 70K+ app downloads, leading to over 1 million minutes of brand engagement
  • 30,253 total hours viewed on YouTube
Published
May 2013
Topics

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Sydney New Year's Eve is something that's to be enjoyed by everyone. There was something in it for everyone: Whether you wanted to watch on TV, whether you wanted to watch live on YouTube, or whether you wanted to be able to participate with the app.