Call extensions do more than put a phone number in the search results. They allow consumers to have a real conversation when it's most important to them. This case study looks at how click-to-call has tripled Esurance's new customer acquisition and increased call volume from mobile by almost 200%.

Goals

  • Reduce cost per acquisition
  • Drive lead volume
  • Increase convenience for insurance shoppers

Approach

  • Implemented call extensions

Results

  • 200% increase in mobile traffic
  • Decreased cost per acquisition by 30%
  • Acquisition from mobile tripled in a year
Published
February 2011
Topics

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