Julian Bakery saw first-hand how far a little Keyword Contextual Targeting, geo-targeting and conversion tracking can go. In addition to gaining customers, they more than doubled their number of distributors using the Google Display Network and generated higher online and in-store.


  • To drive brand recognition and increase sales online and in stores


  • Used keyword contextual targeting
  • Used geo-targeting to show display ads only in cities and states where their bread was sold
  • Used conversion tracking to optimize display campaigns and maximize ROI


  • Julian Bakery grew from 40 distributors to 1000 nationwide
  • Customers grew from 1,000 to more than 300,000
May 2012