Julian Bakery saw first-hand how far a little Keyword Contextual Targeting, geo-targeting and conversion tracking can go. In addition to gaining customers, they more than doubled their number of distributors using the Google Display Network and generated higher online and in-store.

Goals

  • To drive brand recognition and increase sales online and in stores

Approach

  • Used keyword contextual targeting
  • Used geo-targeting to show display ads only in cities and states where their bread was sold
  • Used conversion tracking to optimize display campaigns and maximize ROI

Results

  • Julian Bakery grew from 40 distributors to 1000 nationwide
  • Customers grew from 1,000 to more than 300,000
Published
May 2012
Topics

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