Courtney Kelso, VP of Global Sponsorships & Entertainment Access at American Express and Board Member of the Future of Advertising Project with Wharton, talks about how the brand was able to bring a live, full sensory experience into the comfort of consumers' homes through live-streaming on YouTube. As a result of the reach and success of their first concert, their ongoing live concert campaign, called "Unstaged," was born.

September 2010