The mobile revolution is creating amazing opportunities for businesses to evolve and think smarter. This video shows how 1-800-Flowers analyzed user behavior on their mobile site to build enhancements that led to an immediate increase in conversions and transactions.

Goals

  • Improve mobile platform user experience
  • Recreate shopping experience on 1-800-Flowers mobile site

Approach

  • Improve functionality by taking steps out of checkout flow
  • Design mobile site around customers

Results

  • Increase in conversions
  • Saw 25% increase in time spent on site
  • In 2010 and 2011, 1-800-Flowers won the best mobile site award
Published
February 2012
Topics

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