Julie Cary, EVP and CMO of La Quinta Inns and Suites, discusses La Quinta's mobile application and the importance of understanding consumer behavior. She explains that customers don't necessarily use La Quinta's application to make reservations, but rather they use it to inform them of the hotels coming up on their drive. As the company continues to observe customer behavior and develop understandings of how they use mobile, applications will evolve to better suit customer's needs.

June 2010