When PUMA set out to redesign their site, they had three goals: measure all engaging elements, optimize for each key region around the world and improve e-commerce conversion rates across the board. The result was that they more than doubled the amount of time visitors spend interacting with brand content, such as news, videos, and photos and were able to increase online orders by 7.1%.

Goals

  • Measure all engaging elements of PUMA’s dynamic website
  • Optimize for each key region around the world
  • Improve e-commerce conversion rates across the board

Approach

  • PUMA partnered with Viget to redesign its web site
  • Centralized the performance of its web measurement with Google Analytics

Results

  • PUMA found a header variation that increased online orders by 7.1%
  • PUMA more than doubled the amount of time visitors spend interacting with brand content
  • Optimized the experience for international visitors, resulting in 47% more traffic from growing regions
Published
February 2012
Topics

PUMA had three goals: measure all engaging elements of their dynamic website, optimize for each key region around the world and improve ecommerce conversion rates across the board. With Viget, a Google Analytics Certified Partner, PUMA redesigned its web site and centralized the performance of its web measurement with Google Analytics. Here were the results:

  • While testing its web site header, PUMA found a variation that increased online orders by 7.1%.
  • PUMA more than doubled the amount of time visitors spend interacting with PUMA brand content, such as news, videos, and photos.
  • Finally PUMA optimized the experience for international visitors, resulting in 47% more traffic from growing regions such as China and India.

Working with Viget and Google Analytics, PUMA has gained a detailed understanding of visitor behavior, enabling it to optimize its entire web site experience.

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