To support the launch of a new mobile phone, Samsung Turkey launched a rich media campaign with Google's Studio Layouts faster than ever before. Using DoubleClick Studio Layouts, the team was able to build a three-video GDN lightbox ad in only 15 minutes. Then, they completed quality assurance in three hours - no revisions needed. The campaign caught consumers' attention: In one month, 20 million impressions were served to 2.4 million unique users, with an engagement rate of 2.73%. More than 60,000 viewers watched the videos through to the end. From now on, the brand is planning to consider rich media formats for every launch campaign.


  • Support the launch in Turkey of new mobile phone with advanced features
  • Engage young, tech-savvy professionals
  • Use rich media to showcase benefits of new product


  • Repurposed videos from Samsung’s popular YouTube channel
  • Used Studio Layouts to quickly build rich media ad units
  • Chose a Lightbox template that features three different videos


  • Creative was built in 15 minutes and campaign was live within three hours, representing a 90% reduction in normal production time
  • In one month, campaign reached 2.4 million unique visitors with higher-than-expected engagement (2.73%) and delivered CPE lower than normal at less than 10 cents
  • Metrics proved rich media should be a regular part of Samsung’s marketing mix
August 2013