Data Tool

Travel Dashboard – A Look Back at Recent Trends

Wherever travelers go, they're online. Whether planning a trip, navigating a new city, or sharing vacation memories, they turn to the web, using whatever device is at hand. This has completely reshaped the path to purchase, creating many moments of intent. The Google data in this dashboard, updated each quarter, provides a glimpse into these moments. Discover trends across the car rental, air, and hotel categories so you can plan for the season ahead.

Select View:

Where were people traveling?

People from
are interested in going to:

Bubble size represents relative volume. Source: Google Data, April–June 2015, United States.

Where were people coming from?

People visiting
are coming from:

Bubble size represents relative volume. Source: Google Search Data, April –June 2015, United States.

Top 5 Itineraries (by city of origin and car rental destination)

Index
Queries
% Change
YoY

Source: Google Search Data, April – June 2015, United States.

Top 5 Car Rental Brands in Search

Index
Queries
% Change
YoY

Source: Google Search Data, January - March 2016, Brand Searches, United States.

Top 5 Travel-Related Questions

% Change
YoY

Source: Google Search Data, January – March 2016, United States.

Mobile Search Volume Across Categories

Index
Queries
% Change
YoY

Source: Google Search Data, January - March 2016, United States.

Top 10 Travel videos 2015

1

Star Wars Awakens | Walt Disney World

by Disney Parks
2

Stop Clicking Around

by Hilton HHonors
3

Zoo | :30 | Expedia

by Expedia
4

Wonder Happens Here | Disney Parks

by Disney Parks
5

Family Fun Pack Experience the Star Wars Galaxy | Walt Disney World

by Disney Parks
6

Elevator

by Kayak
7

Dream Adventures Film | Expedia + St. Jude Children's Research Hospital

by Expedia
8

Engaged

by Kayak
9

Big Ship launches compilation 2015 HD

by High Tech
10

The SAFETYS - Presented by Delta

by Pit Spielmann

Want to dive deeper into the data? Please contact your Google team.