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With Cannes Lions 2017 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent 11.8 million hours watched and 416 million views for the whole Leaderboard!
1

Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

Creative Agency

Wieden+Kennedy

Media Agency

Mindshare, Wieden+Kennedy

Brand

Nike
2

Knorr #LoveAtFirstTaste

Creative Agency

MullenLowe

Media Agency

PHD

Brand

Knorr
3

Clash of Clans: Hog Rider 360°

Creative Agency

Barton F Graf

Brand

Supercell
4

Best Day Of My Life | Shell #makethefuture

Creative Agency

Possible

Media Agency

Mediacom

Brand

Shell
5

How to Use a Raw Egg to Determine if Your Mattress is Awful - #PURPLE

6

This is a phone.

Creative Agency

Leo Burnett

Media Agency

Starcom Worldwide

Brand

Samsung
7

The Unexpected John Cena Prank | Hidden Camera

Creative Agency

Shareability

Media Agency

MEC

Brand

Cricket Wireless
8

Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

Creative Agency

Anomaly

Media Agency

MediaCom

Brand

Budweiser
9

A Better Super Bowl | NFL Hyundai Super Bowl LI

Creative Agency

Innocean USA

Media Agency

Canvas Worldwide

Brand

Hyundai Motor America
10

2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy

Creative Agency

David&Goliath

Media Agency

Canvas Worldwide and Innocean Worldwide

Brand

Kia Motors

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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