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The first three places on the list of most popular YouTube ads for January go to Play and their campaign promoting WOŚP (Great Orchestra of Christmas Charity). First place goes to the music video created by Maciek Dąbrowski (Człowiek Warga) starring YouTubers and a group of seniors from Dancing Międzypokoleniowy music group (Intergenerational dancing), who came together to perform a powerful song fighting age stereotypes. What’s more, every time the ad was seen, Play donated funds to WOŚP. With more than 3 million views so far, it’s really made a difference. Play’s second video encourages viewers to come and support the 25th edition of WOŚP Final, and the third is a “Thank you” message for all supporters of the charity. Coming in fourth place this month is a video of LEGO promoting its NEXO KNIGHTS toy. It uniquely brings together toy figures and an app to make the game even more fun. Fifth place goes to Lidl, showing new ideas for preparing a healthy breakfast at home.
1

Obejrzyj wyjątkowy teledysk i wesprzyj z nami 25. Finał WOŚP!

Creative Agency

  • Człowiek Warga twórca kanału Z Dupy
  • R.A.U

Media Agency

Brand

Play
2

Nakręć z nami 25. Finał WOŚP!

Creative Agency

Media Agency

Brand

Play
3

25. Finał WOŚP – Dziękujemy!

Creative Agency

Media Agency

Brand

Play
4

LEGO® NEXO KNIGHTS™ - nowa forma zabawy! (polski)

Creative Agency

  • The Geppetto

Media Agency

Brand

LEGO
5

FIT ŚNIADANIE | ✦ OLA ŻURAW ✦ gotuje z Kingą Paruzel!

Creative Agency

Media Agency

Brand

KuchniaLidla.pl

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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