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The Year-End YouTube Ads Leaderboard showcases the most engaging ads that people chose to watch. 2016 was a good year for Millidge and Doig, the beloved characters created for Orange PrePay in Romania. Not only they are celebrating 10 years of existence but they also get two positions in the annual list: we find them featured in two different ads, on the1st as well as on the 6th place. The animated friends were developed and named after their original animators, Reece Millidge and Stuart Doig. Millidge and Doig share one mouth between them and work together in order to send their messages to the world. They also stand for the true friendship making every ad very popular. J&B Romania rule this top with seven executions of the experimental content campaign "Blending Spirits". The campaign features famous Romanian singers in different musical challenges. The results? Out of the box cover versions of popular songs. We find these ads on the 2nd, 3rd, 4th, 5th, 7th, 9th and 10th place. And last but not least, the Romanian dairy brand "Covalact De Tara" occupies the 8th place in the annual list of most popular ads with the story of the already famous character "Coana Chiva". Enjoy!
1

PrePay Xmas 2015 – Actul 3

Creative Agency

  • Wieden+Kennedy

Brand

Orange
2

Carla’s Dreams – Document (Cover COMA) | Blending Spirits

Creative Agency

  • The HUB Partners/Vice Romania

Media Agency

Brand

J&B Romania
3

Delia - Ceai, mami (cover DOC) | Blending Spirits

Creative Agency

  • The HUB Partners/Vice Romania

Media Agency

Brand

J&B Romania
4

Alina Eremia – Start Rec (cover CCSE) | Blending Spirits

Creative Agency

  • The HUB Partners/Vice Romania

Media Agency

Brand

J&B Romania
5

DOC - Da, mama (cover Delia) | Blending Spirits

Creative Agency

  • The HUB Partners/Vice Romania

Media Agency

Brand

J&B Romania
6

PrePay Summer – 10 ani cu Millidge si Doig

Creative Agency

  • Wieden+Kennedy
7

Robin And The Backstabbers - E vina mea (Alex Velea Cover) | Blending Spirits

Creative Agency

  • The HUB Partners/Vice Romania

Media Agency

Brand

J&B Romania
8

Smântână Covalact de Țară

Creative Agency

  • Candiso

Brand

Covalact De Tara
9

COMA – Sub Pielea Mea #eroina (Cover Carla’s Dreams) | Blending Spirits

Creative Agency

  • The HUB Partners/Vice Romania

Media Agency

Brand

J&B Romania
10

Alex Velea - Sat dupa Sat (Robin & The Backstabbers cover) | Blending Spirits

Creative Agency

  • The HUB Partners/Vice Romania

Media Agency

Brand

J&B Romania

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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