Micro-Moments Guide: How Businesses Can Be There and Be Useful for Australians
Mobile has changed the way Australians find plumbers, buy swimwear, and pick out
new sofas. They use their phones as personal aides to research and make choices
in countless micro-moments throughout the day. For Australian businesses, this
means new opportunities to connect through the entire customer journey. This
guide will help Australian businesses be there in the moments that matter most.
Covering categories from travel to professional services and retail to home
services, the guide has new research and actionable steps for businesses and