YouTube and Broadway: A Cinderella Story
Critically acclaimed as a fresh take on a timeless story, the Broadway musical "Rodgers + Hammerstein's Cinderella" wanted to reach a new audience: children and adults in New York. Its agency, Situation Interactive, turned to YouTube, allocating 10% of its TV advertising spend to TrueView ads. The result? A 12% increase in ticket sales, heightened awareness and an opportunity for New Yorkers to see the beauty of the show before they even hit the theater. All in just five weeks.