YouTube Creator Stories: How Bethany Mota Made Confidence the Must-Have Accessory
In June 2009, at the age of 13, Bethany Mota started her YouTube channel,
/MacBarbie07, as a way to share her creative fashion and beauty tips. Five years
later, a large Gen C audience of more than 5 million subscribers (collectively
averaging 20 million monthly views) who can't seem to get enough of her
tutorials, "haul" videos and style advice. How did Bethany go from making videos
in her bedroom to launching her own clothing line and appearing on national TV?
We can take three important lessons from Bethany's success.