How to Build Your Google Insights Toolkit
Most Canadian marketers believe that marketing has evolved more over the last two years than the preceding 50. We are now able to find and engage audiences with unprecedented accuracy, intimacy and scale. Digital is the difference. And having the right digital "toolkit" is what separates those taking advantage of the medium and those who aren't. How do you choose the right tools? You want the ones that yield the richest insights around why, what, who, where and when.