Progrexion Uses Google Mobile Ads and Click to Call to Gain Larger Piece of Mobile Pie
For eight years, Progrexion has worked with digital media marketing firm WebMetro to refine, execute and measure the effectiveness of its digital marketing strategies. With over half of the U.S. population using smartphones, the duo recognized an opportunity and added mobile marketing to the traditional desktop mix. By deploying Google Mobile Ads, rethinking conversion metrics for each step of the funnel and using insights to cater to customer needs, mobile sales grew 221% year over year in Q1 2013. Learn how a strong commitment to mobile marketing helped Progrexion and WebMetro better target the multi-device world.